Advertising requires structural methodology, technical background and creativity. Advertising media implies an idea apt to attract and explain a feeling by means of words, signs, and colors to give prominence to the most shared codes and values among a society.
It is evident that creativity is not just a striking moment, like a dazzling idea against the backdrop of a bright sky, but rather the result of a technical process that helps the designer infuse empathy and life into a product or service that will connect with people.
A designer, despite the image, is no hermit genius. He is an ordinary person who lives with curiosity and is part of a social fabric that enables him to interpret their deepest thoughts and their tacit codes.
Although having deep knowledge of advertising media (social media, press, posters, brochures, etc.) and practical knowledge of media production techniques is essential.